Category: Labels & Inserts

Discreet Packaging: The Ultimate Retail Embarrassment Cure

Erica Campbell Last Updated: January 3, 2024

Thanks to e-commerce, items we're ashamed to buy in-store are now available online. A OnePoll survey revealed that 89% of American consumers are willing to pay the higher price that e-stores may charge for these items to avoid embarrassment. Why? 72% fear that employees or fellow shoppers at brick-and-mortar establishments will judge them according to what's inside their cart. This retail shame reportedly wanes only when...